Despite a huge increase increase in users of social media, the field of health has been one of the slowest to take on new technologies and communication tools into daily practices. Advancements could be particularly useful in the field of reproductive and child health, where many individuals turn to online resources related to prenatal and child health. Social media may provide additional benefits for pregnant women and new parents who find it difficult to leave their house. By increasing online sources of engagement and information, we can make services more accessible to these individuals.
This report used literature searches and key informant interviews to identify and discuss the current best practices for social media use in prenatal and early childhood services within Ontario, and worldwide, where Ontario data was not available. This report also identified several toolkits that can assist an organization with setting up, managing, and evaluating their social media activity.